The Snow Season Japan Team
Snow Season Japan is a UK based company, owned and operated by Sarah Mulholland and Andrew Kelly. They have both spent the last 7 years living, skiing and snowboarding in the resort village of Hakuba in the Nagano region of Japan. With in depth local knowledge and passion for adventure, mountains, snow, travel and culture, Sarah and Andrew are specialists in ski and snowboard holidays to Japan.
Andrew is the lead guide of the Off The Beaten Track Powder Tour, on hand to show you everything from the best powder stashes and onsens to the most delicious food on the menu of our favourite restaurants. Sarah is looking after the Girls Camp in Hakuba. She’ll be there throughout the camp taking photos, filming, helping to guide and showing you all the best apres ski spots in town. Together, the team at Snow Season Japan offer a personalised service, giving you the best experience possible for your snow holiday to Japan.
Legals & Liability Insurance
Snow Season Japan operate in accordance with the UK 1992 Travel & Tourism regulations and legislation concerning Package Travel, Package Holidays and Package Tours. For the purpose of protecting both our company and customers, we have liability insurance and professional indemnity cover.
Media
Sarah and Andrew contributed as writers and photographers to the World Snowboard Guide’s newest publication, ‘Snow-search Japan’ – an award winning travel guidebook covering ski resort reviews and travel in Japan. In particular, Sarah wrote the Hakuba section and photographed much of the Hokkaido section of the book, while Andrew wrote the Myoko section.
Sarah recently contributed as a writer and photographer for an article about skiing in Hakuba for the Japan National Tourism Organization’s UK website. Check it out here!
Sarah and Andrew have guided and organised trips for many visiting journalists, pro snowboard and ski crews, photographers and filmers on media trips to the mountains in Japan. We’ve recently worked with:
Whitelines UK snowboard magazine
We guided top female snowboarder Anne-flore Marxer, Whitelines editor Ed Blomfield, Photographer Matt Georges, British pro riders Scott McMorris and Colum Mytton to our favourite off-piste and backcountry spots in the Hakuba valley. Check out the Whitelines article here.
Cooler European girls surf, snow, street & style magazine
We guided all girl crew, UK Burton team rider Posy Dixon, UK Bataleon & Oakley team rider Vicci Miller and photographer Camilla Stoddart in Hakuba and Myoko.
New Zealand Skier Magazine
We organised a month long trip and guided pro skiers Cam McDermid and Tom Brownlee. Sarah shot photos for an article about their trip to Hakuba for New Zealand Skier Magazine. Check out Cam and Tom’s documentary film of their trip here.
Harakiri Productions French pro snowboard film crew
We organised a trip and guided the Harakiri film crew and team riders, along with photographer Vanessa Andrieux. Check out the teaser with 2011 Japan footage of their trip here.
World Snowboard Guide
We guided Steve Dowle (WSG owner), Keith Stubbs (Snow-search Japan guidebook editor), photographer Camilla Stoddart, UK pro riders Posy Dixon and Vicci Miller in Hakuba.
Customer Testimonials
We strive to offer the highest levels of customer service, ensuring you have the best experience possible. We’re very happy to say that every single one of our clients last year said they would recommend Snow Season Japan and provided us with some fantastic feedback.
“Great people, great food, loved the onsens. And the snow… I’ve never seen anything like it! As a lone traveller booking with Snow Season Japan provided a nice little safety net of some friendly faces on the other side of the world. And very friendly they were! Sarah and Andy from Snow Season Japan were absolutely brilliant. So friendly, knowledgeable, organised and generous with their time.”
Lucie Crichlow, 2011 client
“I had heard rumour about the quality of the powder in Japan and was delighted that they were, if anything, understated. Experience Japan’s unique culture was amazing!”
Richard Draisey, 2011 client
“I would highly recommend Snow Season Japan without a doubt. It’s a very unique experience, and Sarah and Andy were so on top of everything. They made the whole experience that little bit more incredible. My overall experience was something I will never forget. Apart from the insane powder everyday, Japan is such an interesting culture and I loved learning about it’s history and ways.”
Kate Merrall, 2011 client
“My experience with Snow Season Japan was awesome. 10/10.”
Chris McKinley, 2011 client
Get in touch!
If you have some questions or need more information about our holidays and would like to contact the team, please e-mail us or give us a call on +44 (0)131 208 1155.










